9 February 2018

CPA Australia has initiated a review of its corporate strategy.

Divisional and Branch Presidents participated in a strategic workshop with the Board in January. There was agreement that the success of our members must be at the centre of our future strategy.

Throughout February and March we will be conducting approximately 20 focus groups with members in Australia, New Zealand and Asia to gather in depth member input into CPA Australia’s 2018-2021 strategy.

Focus groups

CPA Australia is working with independent external facilitators, the Bevington Group, as part of the strategy review process.

Members will be randomly invited according to selection criteria to ensure we have a good mix of members that can well represent each region. Up to 12 members will be invited to each focus group.

A representative from CPA Australia may introduce the session but will not be present during discussions.