Asia-Pacific small business survey

2025-26 results

Findings from our 17th annual Asia-Pacific small business survey offer valuable insights into the sector across 11 economies in Australia, New Zealand and Asia. 

2025 was a year of improving business conditions for most small businesses, with most markets reporting an increase in the share of small businesses that grew compared with 2024. However, in most markets actual growth fell short of expectations.

Looking ahead, 2026 is expected to be a stronger year, with more small businesses across the region anticipating growth.

Watch the release of the global results and join the discussion

CPA Australia will soon release a video exploring the Asia-Pacific survey results., including a panel session on the implications of the findings.

As part of this release, we will also launch a dedicated discussion forum on Member Connect, giving members the opportunity to:

• ask questions about the survey results
• share experiences and perspectives
• engage with peers across the region

More information about the video and discussion forum will be available soon.

What sets high growth small businesses apart?

The survey identifies several common characteristics of high‑growth small businesses across the region:

• Strong investment in and adoption of technology
• A clear focus on improving business strategy, management capability and customer satisfaction
• Greater use of artificial intelligence, including AI tools as a source of business advice
• Higher levels of innovation
• Stronger cybersecurity practices
• A greater focus on exporting and entering new markets
• Active use of professional advisers to support growth
• More likely to be owned by a business owner aged under 40