My Firm. My Future. Report

Enabled by technology and an increasingly engaged public, accounting practitioners are constantly being confronted with rapid change. This is making it more challenging to know the right direction to take, or solution to implement.

CPA Australia's MY FIRM. MY FUTURE. REPORT 2019 offers an in-depth analysis of the changing accounting landscape based on insights from over 500 public practitioners, consumers and SMEs. The report explores key forces reshaping the public accounting profession and proposes four themes that will enable members to build a sustainable practice for the future.

Be prepared. Access your copy of the MY FIRM. MY FUTURE. REPORT

My Firm. My Future. E-Learning

MY FIRM. MY FUTURE. E-LEARNING is a new set of practical e-learning modules that are being rolled out during 2019/2020 to help you prepare for the challenges and take advantage of the opportunities to build a sustainable business.

Modules in the MY FIRM. MY FUTURE. E-LEARNING series complement findings from the MY FIRM. MY FUTURE. REPORT and will help you prepare your practice for the future.

The first complimentary modules released in MY FIRM. MY FUTURE. E-LEARNING include:

Engaging Clients
This interactive course will show you the tools and strategies to measure and exceed client expectations to build your relationship and increase your returns.

Segmenting Your Client Base
In this interactive course, you will learn how to segment your client base to establish a successful client relationship management process and develop a growth strategy.

Risk Management
As part of doing business better, this interactive course will explore frameworks and explain the steps and techniques to improve risk management throughout your firm.

Quality Management – coming soon
Quality management is at the heart of customer satisfaction, this interactive course will explore quality frameworks, approaches to quality improvement, and techniques used to manage quality.

Select your location below to access these complimentary modules:
Australia | Global | Hong Kong | Malaysia | New Zealand | Singapore | United Kingdom


If you are unable to attend a MY FIRM. MY FUTURE. WORKSHOP you can register for the live five-part webinar series during March which will cover the same content. The series of webinars will enable you to develop a tailored business plan for the future. Register now.

Future Resources

Practical guides to help implement MY FIRM. MY FUTURE. report findings. Coming in 2020.