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MY FIRM. MY FUTURE. guides
The guides
The "MY FIRM. MY FUTURE." guides explore the four themes identified in the "MY FIRM. MY FUTURE." report to help you build a sustainable firm for the future:
- Leverage Technology
- Incorporate Advisory
- Do Better Business
- Look to Specialise
Developed in consultation with subject matter experts from across our membership and the wider industry, these practical guides give you a roadmap for success.
The MY FIRM. MY FUTURE. guides
These guides are provided here as complimentary downloads for CPA Australia members.

Leverage Technology
This straightforward guide will arm you with the practical information you need to rise to the challenge and seize the opportunities that technology presents to ensure your firm is fit for the future.

Incorporate Advisory
This pragmatic guide includes advice on building and implementing your advisory strategy. It will help you incorporate advisory services into your business in a way that adds value to your practice – and for your clients.

Do Better Business
Doing better business will mean different things to different firms. It may include streamlining processes to drive operational efficiencies, evaluating your service mix or reviewing staffing and culture. This practical guide will help you to identify and implement new ways to do better business.

Look to Specialise
This practical guide explores the two key specialisation methods and tips that are specific to each approach. There is also advice for identifying, planning and implementing your specialisation.
Additional business and technology resources
Technology and cybersecurity
Technology improves business efficiency, cuts costs, improves service delivery and maximises profitability
- Technology
Small business resources
We're committed to providing information that will help small business grow and improve
- Business management
- Small Business
Business management
Advice, tools and research to help your business through good and tough times
- Business management
New and existing public practice firms
Find the best resources to start and successfully manage your own firm
- Public practice
Discover more
Public Practitioner Profile: 6 questions with Angus Ogilvie FCPA
In the first in a series of mini profiles of New Zealand-based practitioners, we quiz an Aucklander.
- Public practice
article·Published onPublic practitioner profile: 6 questions with Ann-Maree Ozanne CPA
We quiz a Christchurch-based practitioner who, after the 2011 earthquake, found her firm ready for a pandemic.
- Public practice
article·Published onAssessment guide
Welcome to the CPA Australia Best Practice Program assessment.
- Public practice
Member access only
Your public practice firm
How to start your own firm and manage your staff, insurance, security and marketing
- Public practice

INPRACTICE
A monthly resource for public practitioners providing industry news and technical updates
- Public practice
Professional indemnity insurance portal
Manage your professional indemnity insurance records in one place online
- Public practice

