MY FIRM. MY FUTURE. guides
The guides
The "MY FIRM. MY FUTURE." guides explore the four themes identified in the "MY FIRM. MY FUTURE." report to help you build a sustainable firm for the future:
- Leverage Technology
- Incorporate Advisory
- Do Better Business
- Look to Specialise
Developed in consultation with subject matter experts from across our membership and the wider industry, these practical guides give you a roadmap for success.
The MY FIRM. MY FUTURE. guides
These guides are provided here as complimentary downloads for CPA Australia members.

Leverage Technology
This straightforward guide will arm you with the practical information you need to rise to the challenge and seize the opportunities that technology presents to ensure your firm is fit for the future.

Incorporate Advisory
This pragmatic guide includes advice on building and implementing your advisory strategy. It will help you incorporate advisory services into your business in a way that adds value to your practice – and for your clients.

Do Better Business
Doing better business will mean different things to different firms. It may include streamlining processes to drive operational efficiencies, evaluating your service mix or reviewing staffing and culture. This practical guide will help you to identify and implement new ways to do better business.

Look to Specialise
This practical guide explores the two key specialisation methods and tips that are specific to each approach. There is also advice for identifying, planning and implementing your specialisation.
View the full suite
Explore the full range of resources in the "MY FIRM. MY FUTURE." suite.
Additional business and technology resources
Technology and cybersecurity
Technology improves business efficiency, cuts costs, improves service delivery and maximises profitability
- Technology
Small business resources
We're committed to providing information that will help small business grow and improve
- Business management
- Small Business
Business management
Advice, tools and research to help your business through good and tough times
- Business management
Your public practice firm
How to start your own firm and manage your staff, insurance, security and marketing
- Public practice
Discover more
Financial abuse of older people
Information, resources and discussion to better understand financial abuse of older people
- Public practice
Supporting your people
Employer and staff manuals, and mental health support information for you and your staff
- Public practice
Marketing
Tools to help you strategise and implement marketing campaigns that best serve your own unique business
- Public practice
Become a public practitioner
To provide public accounting services in Australia or New Zealand, you must hold a public practice certificate
- Public practice
Your public practice firm
How to start your own firm and manage your staff, insurance, security and marketing
- Public practice
CPA Australia Best Practice Program
The program is designed to support members to build successful and sustainable businesses
- Public practice