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Growing your business
Content Summary
Tips for growing your business
- Ensure you remain your clients’ trusted adviser; be proactive and anticipate their needs
- Link clients to people and services within your network
- Build managing clients’ investments into their long-term plans, either yourself or in association with your network
- Focus on maximising the value of the firm, the services offered, the firm’s inherent profitability, and the quality of your client base
- New lines of business are possible through your network, and you can use tools such as data analytics to help you grow your business
- To remain competitive, you need to consistently review your fee base and provide value-adding services. Explore value-added services in more detail
Growth strategies
These guides have been designed to provide you with guidance on organic growth, positioning your business for eventual succession.
Succession planning
Your business must have a succession plan as part of your risk management framework
- Public practice
Emerging from lockdown: recovery, and then business renewal
CPAs in New Zealand reveal how they and their clients are rebuilding their businesses.
- Business advisory
- COVID 19
article·Published onNavigating recession and recovery in the 'new normal'
INPRACTICE checks in with two practitioners to see how they and their clients are going about business.
- Business finance
- COVID 19
article·Published on
Workpapers
Use these workpapers to strategise your business growth.
Marketing
External growth strategies include advertising, seminars, sponsorship, newsletters, events, directory and database lists, promotional materials, social media and websites.
Two of the best forms of marketing, however, are networking and referrals. Word-of-mouth referrals from happy, existing clients are the best form of advertising.
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Public practice
Resources for public practitioners, from how to get certification to firm management, industry research and news
- Public practice
Practising in Australia
Australian structures, licensing, and registration requirements for public practitioners
- Public practice
- Business management
Benchmarking your business performance
Measure your business performance against your peers across key performance indicators
- Public practice
- Business management
Become a public practitioner
To provide public accounting services in Australia or New Zealand, you must hold a public practice certificate
- Public practice
CPA Australia Best Practice Program
The program is designed to support members to build successful and sustainable businesses
- Public practice
Member access onlyPublic practice certification
Location-specific resources to help you identify the criteria you need to meet for certification
- Public practice
