Successful completion of the Practice Management distance learning subject is one of the prerequisites for obtaining a Public Practice Certificate to offer public accounting services in Australia or New Zealand.
The program is also suitable for members based outside Australia or New Zealand who are interested in learning about practice management. Additional non-examinable introductory information on the requirements to practise as an accountant in Hong Kong, Malaysia, New Zealand and Singapore is also available in the International Practice Management supplementary booklet.
The Practice Management exam consists of 100 per cent multiple-choice questions.
The subject is divided into eight modules. A brief outline of each module is provided below.
|Recommended proportion of study time (%)
|1. The business of public practice
|3. Quality control and risk management
|4. Planning an independent practice – the ‘big picture’
|5. Creating a business plan that fits the strategic plan
|6. A finance plan within the strategic plan
|7. Creating a people plan that fits the strategic
|8. Building and growing a practice
Module 1: The business of public practice
Module 1 introduces the term “public practice” and its requirements. It discusses how public practice has changed in recent years and helps you examine if public practice is suitable for you (the whole program helps you address this question). Module 1 provides you with a checklist to assess your strengths and limitations, and gives a broad outline of the changing trends in business and public accounting. It looks closely at the requirements of public practice and the challenges it offers to practitioners.
Module 2: Ethics
Module 2 studies a range of ethical and professional issues associated with public practice.
It emphasises the special responsibilities placed on public practitioners concerning their ethical and professional conduct. The module examines APES 110 Code of Ethics for Professional Accountants and also works through a number of ethical decision-making models.
Module 3: Quality control and risk management in your business
Module 3 discusses a range of professional issues associated with public practice.
The module examines the licensing and regulatory requirements applicable to accountants in public practice. It examines APES 320 Quality Control for Firms and addresses the issue of quality control in public practice, and other relevant standards and legislation.
Accountants are under increasing threat of litigation for professional negligence. In this context, having a risk management program and appropriate professional indemnity insurance is of immense significance. The module covers aspects related to risk management in a public practice and emphasises the importance of quality control in delivering quality services.
Module 4: Planning an independent practice — The "big picture"
Module 4 further builds on your understanding of what is involved in setting up a public practice. It is important to develop a business strategy in order to create a thriving public practice. This requires you to have a "big picture" view of the practice’s present resources, and where you want your business to go. In this context the term strategic planning is explained and steps involved are highlighted in the module. It also discusses some of the long-term strategies you will need in order to build a strong, well-regarded practice in the coming years.
Module 5: Creating a business plan that fits the strategic plan
While Module 4 deals with your practice’s basic direction for the future and its purpose, Modules 5, 6 and 7 focus on elements of your practice which play a role in achieving your objectives such as your people, resources and finance. For each of these elements you need to have objectives and operational plans in place to achieve those goals.
Module 5 in particular looks at the detailed business planning for five major functions in your proposed practice:
- the structure of your practice
- the services offered
- practice operating systems
- marketing and
- technology strategy
In addition it covers the risk management issues pertaining to each of these aspects of your practice.
Module 6: A finance plan within your strategic plan
This module gives you the opportunity to estimate and summarise the financial implications of your decision to enter public practice. It also outlines some of the cash-flow implications for a new practitioner, as you decide whether to start your own practice, or buy into an existing one. As you work through Module 7, you will also be able to revisit the threshold question: Is public practice for me?
Module 7: Creating a people plan that fits the strategic plan
Module 7 looks at a further element that will play a role in achieving your objectives—staffing. Along with the functions covered in Module 5, the people strategy is a component of your business plan. Module 7 looks in detail at a range of complex staffing issues and emphasises the importance of well-developed policies and procedures as a means of maintaining high-quality service.
Module 8: Building and growing a practice
The strategic plan should also take into account the issues relating to building and growing a practice. This module focuses on growth within an established practices as well as start-up practices. It covers specific strategies for growing your practice with relevant case studies that are based on real-life experiences.