Marketing: turning strategy into action

Having completed the important steps of developing a marketing strategy and planning out its implementation, this module explains the final stage which is executing the marketing plan.  It will take you through the key steps involved, and ensure processes are in place to support a successful implementation.

It also helps you understand the importance of a flexible plan that adapts to sudden changes in the business landscape, and highlights the key criteria you should communicate to support marketing initiatives and bring your marketing vision to life.

And finally, this module shows how to set performance measures to assess the effectiveness of your marketing activities.

Key Topics

• Marketing actions and tactics
• Getting assistance with marketing
• Measuring performance
• Client relationship management systems

This course consists of one online course and one online assessment.

This module is one of a series within the Marketing component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. Suite.