Key elements of marketing

Marketing can be challenging for a small business or practice, and developing a marketing strategy can go a long way in scaling up your business's marketing efforts. A key factor to a sound strategy is to fully understand your target market, and craft messaging that resonates with potential clients.

Another factor is to determine your selling proposition. The all-important Why you should choose me point of difference.

The purpose of this module is to introduce you to the marketing mix that helps define marketing options and the concept of a Unique Selling Proposition. It will explain how these elements can be used to develop an effective marketing strategy that is practical to implement and provides return on your marketing investment.

Key Topics

• Overview of the key elements of marketing
• Target market
• The marketing mix (the four Ps)
• Unique selling proposition

This course consists of one online course and one online assessment.

This module is one of a series within the Marketing component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. Suite.