Become an employer of choice

An employer of choice is one that attracts, develops and retains high-performing employees by offering a workplace where people can thrive.

Employers should actively promote the attributes, values, and culture of a business to attract like-minded talent and boost engagement with its existing employees. Employers are increasing investing in creating an employee value proposition and building an employer brand that attracts top talent by highlighting the benefits, rewards and perks the business offers in exchange for its employees contribution to its success.

This course will help you to position your business as an employer of choice and show how to leverage your employer brand as an advantage in a competitive job market.

Key topics:

• What is an employer of choice?
• Employee value propositions
• Creating an employee value proposition
• Promoting your employer brand
• Measuring your brand

This course consists of one online course and one online assessment.

This module is one of a series within the People and Learning component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. suite.