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Analyse my current situation
Overview
Decision-making and new strategic initiatives in your business should be done only after undertaking a detailed analysis of your business environment. This process sets a realistic picture of your current situation and shows you the steps to take, or gaps that must be filled, to achieve your vision of the desired future state.
Multiple perspectives are required to accurately identify current opportunities and challenges and to avoid oversimplifying the situation or subjective thinking.
This module will set the context for your strategic and business planning. It will introduce you to three different analysis methods you can use to support your strategic planning. It will also help you identify which key factors to consider and opportunities to explore further.
Key Topics
- SWOT
- Pestle analysis
- Competitor analysis
This course consists of one online course and one online assessment.
This module is one of a series within the Strategy component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. suite.
What you'll learn
- Define your external opportunities and threats, as well as your internal strengths and weaknesses.
- Develop strategies and plans to take advantage of opportunities and minimise the impact of identified threats including preparation of a competitor assessment.
Who is this for ?
This course is suitable for SME business owners and accountants advising business owner clients.
