Strategy and performance

Sam Dentry CPA, General Manager, iAutomation Ptd Ltd (left)
Henry Chen CPA, Management Accountant, Kidney Health Australia (right)

Strategy to 2027

Our strategy to 2027 builds on the progress we made with our previous strategy and positions CPA Australia to push the boundaries and help shape the future of the global accounting profession through education and advocacy.

It equips CPA Australia to tackle the major issues shaping the profession with initiatives to stimulate tertiary study of accounting and finance, attract new members from related fields, and empower members to adapt to new technologies and develop interdisciplinary skills.

In 2026, we will begin the development of our strategy from 2027 to 2029.

Key Performance Indicators (KPIs) 2025

In 2025, we had a set of 14 external KPIs used to judge performance. The final outcomes of the KPIs reflect a positive year for CPA Australia, with 10 of the 14 KPIs being achieved.

The earned media KPI showed significant performance above target, highlighting our focus on providing meaningful commentary on issues impacting the profession, economy and the broader public.

New member growth results were also above target for the second-year running.