PARTNERING WITH THE AUSTRALIAN OPEN.


Official Accounting & Business Partner of AO18

BE HEARD. BE RECOGNISED.

The business of sport is big business and CPA Australia is proud to be the Official Accounting and Business Partner of one of the largest sporting events in the world.

Partnering with the Australian Open provides extensive global broadcast and digital reach. Our members also benefit from exclusive offers such as AO Ticket Presale, a member-only AO VIP Weekend Package draw and, new in 2018, a member-only AO Finals Package draw.

Our members work across diverse industries in many different countries and the strength of our brand recognition is a core benefit for all. As part of our Australian Open partnership, CPA Australia is involved in numerous associated activities that enable us to:

 CHAMPION OUR BRAND
 GROW OUR BRAND PRESENCE IN INTERNATIONAL MARKETS
 SUPPORT THE NEXT GENERATION OF TALENT

Champion our brand

A strong brand with strong recognition is essential to the value of the CPA designation. Our partnership with the Australian Open helps position CPA Australia and our members as leaders in their field, delivers tremendous brand exposure and positions us alongside other premium brands.


“Having the CPA designation allows me to be on centre court at the management level.” 
David Roberts CPA, Chief Financial and Operating Officer Tennis Australia


Grow our presence in the Asia Pacific

CPA Australia’s sponsorship of the Australian Open is a cost-effective way to increase our awareness in this key growth market and the popularity of tennis in Asia makes the Open a great way for us to connect with our members. More than 40,000 members now reside in the Asia Pacific region.

CPA Australia also receives significant brand exposure at the Asia-Pacific Wildcard Play-off in China as part of our Australian Open partnership.


“CPA Australia’s sponsorship of the Australian Open, including the Wildcard in China, helps to strengthen our brand in Asia.” 
Mr Ivan Au, Divisional President Greater China, CPA Australia


Support the next generation

Our student and graduate networks tell us that quality work experience and networking are invaluable in helping them get the job to which they aspire. 

CPA Australia’s partnership with the Australian Open provides our CPA Student Network with the exclusive chance to earn unique work experience with Tennis Australia’s Finance and Operations Teams during the Australian Open.  

It’s just one of the money-can’t-buy experiences at the Australian Open to help the next generation gain the business insights and skills they need at one of the largest sporting events in the world.


“This experience has enabled me to put the skills I have learned into real life practice…this opportunity is a once in a lifetime!”. 
Daniel Nickels, 2016 AO Work Experience Winner