Supercharge your personal brand: 5 savvy tips

While the tools have changed, the principle remains the same: a professional's reputation precedes them.

Leaders and public figures have long understood this concept. Socrates managed to build his reputation without writing a single word, relying entirely on public speaking, word-of-mouth and perception.

More recently, public figures, celebrities and influencers have embraced the power of online connectivity to craft narratives, connect with their fans and even monetise their lifestyles.

However, personal branding is also an important tool for professionals. Whether job hunting, growing a business or trying to attract the right staff, professionals should ensure that others see what they stand for, understand why it matters and trust that they are worthy of consideration.

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