How smart farming is revolutionising agriculture

Farming, once considered a largely manual process, is undergoing transformation. With the addition of drones and robotics; AI-fuelled crop, water and soil monitoring software; sensors on machines and much more, agriculture has entered a phase of rapid digitalisation.

However, beneath the dashboards and data lies a story that is as human as it is technological. Smart farming and agriculture is about viability and resilience, evolution and change, and the ability for stakeholders — including consumers — to engage more deeply in a sector they might know little about.

For farmers and professionals in adjacent industries and consumers, the shift represents both challenge and opportunity. But first, what exactly is smart farming?

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