Evaluating your market following a disaster

Content Summary

Following a disaster, particularly one that affects not just your own business but your customers, suppliers and the broader community, many things can change. 

For example, tourists may stay away from your area, your main suppliers may have been impacted or – due to the delay in getting your business back up and running – some of your customers may have found new suppliers. 

Conversely, there may be new opportunities for your business as a result of the disaster.

Evaluating how your market is operating following a disaster will help you determine what products or services you should be offering upon reopening, or whether your business model will be successful in the new environment.

A market evaluation checklist

On page 20 of CPA Australia’s Disaster Recovery Toolkit you’ll find a market evaluation checklist. This checklist will help you to assess where your business stands in the prevailing market.