Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the majority of our purchases. In this episode, gender intelligence pioneer Bec Brideson reveals how you can tap into the modern female market and reap the financial benefits before your competitors do.
03:04 – why progress has been so slow in meeting the needs of female consumers
13:53 – recognising the modern female consumer
15:49 – how brands can start building a relationship with the modern woman
17:25 – what companies will gain by understanding how to market to the modern woman
21:36 – the importance of businesses working from the inside out, starting with their own culture
28:18 – the four step process to understanding the female market