Connect with our ecosystem of members and strategic partners to promote the designation

Joao Moreira CPA
Digital Finance and Innovation Manager, BlueScope

Performance

A trustworthy brand ▲ 7.33/10

The value of the CPA Australia designation is generated by the strategic, advisory and technical expertise and reputation of members.

We enhance this reputation by building our brand profile through a range of activities including:

bringing together members with employers, industry groups, regulators and government
building relationships with governments, regulators, standard-setters and accounting bodies and organisations internationally
supporting the work of international and local standard setting boards
representing the profession on a broad range of committees, working groups and consultative forums
engaging with students and educational institutions
using various communication and social media channels to connect with our stakeholders
promoting the value of the CPA designation.

Increasing social and relationship capital through:
- building the CPA Australia brand reputation
- maintaining standards across the profession
- supporting members with tools and resources
- effective advocacy in the interests of members and the public.
Continuing to elevate our brand awareness through:
- the global brand campaign
- refreshed event and merchandise suite to provide a consistent and enhanced brand experience
- enhancing our engagement with stakeholders to leverage our membership and strengthen our connection with the profession, partners and communities.

Sustainable development goals

Sustainable Development Goal 16 - Peace, justice and strong institutions