Build members interdisciplinary and contemporary skills to accelerate their career success

Increasing social and relationship capital through:

• local support for members through our divisional offices and expanding our presence in other countries where we have members
• supporting members through their queries
• digital badges to validate members' experience.

• Continuing to improve our member value proposition, to make sure we’re fully supporting our diverse membership at whatever stage of their career they’re at and wherever they’re based
• Celebrating:
  • 20 years of presence in Europe with the opening of our staffed London office
  • 70 years since first local representative appointed in Hong Kong SAR
  • 60 years of presence in the Northern Territory
  • 20 years since we opened a staffed office in New Zealand
• Continued roll-out of digital membership badges
• Roll out of the Global Mentoring Program allowing members to be matched across the globe
• Delivering further website enhancements for both the current and prospective member experience with improved searchability and greater personalisation

Increasing intellectual capital through delivering contemporary continuing professional development (CPD) with insights tailored for accountants and creating CPD and publications that build knowledge and enhance careers.

Increasing social and relationship capital through digital membership badges.

Decreasing natural capital through a printed edition of INTHEBLACK.

Evolving our CPD offerings to ensure they are as relevant and effective as possible:

• focusing on the new skills and capabilities members will need and support them with a future facing micro-credential portfolio
• produce and promote high quality and contemporary content, tools and resources
• improve the learner experience by upgrading the Learning Management System
• deliver CPA Congress in a way that continues to meet the needs of members.

Increasing intellectual and social and relationship capital through:

• agreements with other accounting bodies that benefit members through the sharing of common and strong interests in advancing the profession
• holding CEO lunches to gather the wide-ranging views on the future of the profession
• supporting members by providing analysis on issues impacting the profession.

• Signing more agreements with industry partners and working more closely with other industry associations to demonstrate the importance of the accounting profession
• Moving to platinum status with the Accounting and Finance Association of Australia and New Zealand and supporting an emerging academics conference in Indonesia
• Continuing the CEO series with a focus on future skills
• Continuing to deliver the latest knowledge that supports the changing profession.

Social and relationship, and intellectual capital will increase as data continues to build over time in the system, allowing us to continue to deliver more personalised and tailored services to members.

Increase in manufactured capital (systems) through continued investment with a resultant decrease in financial capital.

• Develop and launch a mobile app for members to further amplify member experience and connection
• Rollout of multi-factor authentication for members to provide further identity protection
• Development of an AI Strategy to guide our investment in leveraging AI capability to deliver value to members
• Improve the experience and usability of CPD diaries for members
• Continue uplift of our data capability to drive greater insights into performance metrics and integration of additional data to further personalise offers to members
• Continue work on streamlining online assessments and flexible pathways to improve the membership application process