Build members interdisciplinary and contemporary skills to accelerate their career success

Increasing social and relationship capital through:

• local support for members through our divisional offices and expanding our presence in other countries where we have members
• supporting members through their queries
• matching mentors and mentees from around the globe.

• Celebrating:
  • 140 years of inspiring a limitless future
  • 70 years in Malaysia
  • 20 years in Shanghai
  • 15 years in Indonesia
• Continuing to improve our member value proposition, to make sure we’re fully supporting our diverse membership at whatever stage of their career and wherever they’re based
• Continuing to support members through the Global Mentoring Program
• Delivering further website enhancements for both the current and prospective member experience with improved searchability and greater personalisation.

Increasing intellectual capital through delivering contemporary CPD with insights tailored for accountants and creating CPD and publications that build knowledge and enhance careers.

Increasing social and relationship capital through digital membership badges.

Decreasing natural capital through a printed edition of INTHEBLACK.

Evolving our CPD offerings to ensure they are as relevant and effective as possible:

• focusing on the new skills and capabilities members will need and support them with a future facing micro-credential portfolio
• a new Management Accounting Forum in QLD, a CFO Summit in Sydney, Profit For Purpose Conference in Melbourne
• improve the learner experience by upgrading the Learning Management System
• supporting academics and increased knowledge through the GRPP
• continuing to deliver CPA Congress in a way that continues to meet the needs of members.

Increasing intellectual and social and relationship capital through:

• agreements with other accounting bodies that benefit members through the sharing of common and strong interests in advancing the profession
• holding CEO events to gather the wide-ranging views on the future of the profession
• supporting members by providing analysis on issues impacting the profession.

• Signing more agreements with industry partners and working more closely with other industry associations to demonstrate the importance of the accounting profession
• Supporting the accounting talent pipeline through education partnerships, migration settings and modernised training pathways.
• Continuing to deliver the latest knowledge that supports the changing profession.

Social and relationship, and intellectual capital will increase as data continues to build over time in the system, allowing us to continue to deliver more personalised and tailored services to members.

Increase in manufactured capital (systems) through continued investment with a resultant decrease in financial capital.

• Further enhancement of the CPA Australia App to make it easier for members to access services, manage their professional development, and stay connected, wherever they are
• Roll out of MFA for members to provide further identity protection
• Finalisation of our AI Strategy to guide our investment in leveraging AI capability to deliver value to members
• Improving the experience and usability of CPD diaries for members
• Continued uplift of our data capability to drive greater insights into performance metrics and integration of additional data to further personalise offers to members
• Continued work on streamlining online assessments and flexible pathways to improve the membership application process.