Attract new members through unrivalled offerings

Increasing intellectual and social and relationship capital through:

• engaging with students through the Member Ambassador Program
• promotion of the profession to employers, tertiary and high-school students
• attracting high-calibre Associates through a compelling content offer and experience for prospective members
• more flexible pathways for professionals to become a CPA
• being a recognised brand in the accounting profession
• providing support through the Mentor Program
• supporting academics though the Global Research Perspectives Program.

• Engaging with prospective members through multiple channels, supported by more tailored and relevant content and our brand strategy
• Continuing to develop the Member Ambassador Program, creating one global approach
• Pursuing growth opportunities within Australia and internationally
• Delivering more flexible pathways to join and to become associated with CPA Australia including:
  • Executive Leadership Pathway
  • Academic Pathway.

Increasing intellectual, social and relationship and financial capital through:

• delivering a high-quality CPA Program that is contemporary and accessible
• providing CPA Program candidates with knowledge tailored to the needs of business.

Increasing financial capital through CPA Program fees.

• The Learning Evolution Program which will include:
  • beginning the discovery phase of the CPA Program to create a best-in-class digital-first offering
  • implementing a new Learning Management System to improve the learner experience
  • re-design of the foundation program to attract new members and to enable success in the CPA Program.