HOW WAS YOUR BUSINESS RUNNING BEFORE THE DISASTER?
Although there will be many things that need to be done after a disaster, reviewing the way your business operated before the disaster and considering how you would like to operate the business in the future will give you a clear picture on where to start, something that is often a difficult task following a disaster.
The analysis does not have to be a lengthy process at this stage, but it is important that you take time to assess where you want the operations of your business to go and how you will get there. This could be a simple SWOT (strengths, weaknesses, opportunities and threats) analysis. Areas that should be considered in the SWOT include operational procedures, marketing strategies, financial results, staffing, customers, potential markets and innovation.
Lessons learnt from the evaluation of your business before the disaster and your SWOT analysis should be incorporated into your recovery plan. For instance, you should ask whether it would be better to adopt new technologies when you reopen your business rather than just replace equipment on “old for new” basis.
Business evaluation checklist (PDF, see page 13)
SWOT analysis template (PDF, see page 13)