Delivering excellence

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60 years in Hong Kong

Member stories: Delivering excellence around the globe

Jeffrey Chan FCPA (Aust.), CPA Australia’s 2016 Greater China Divisional President, is the Finance Director for the Extended Southeast Asia Region of Triumph International Services (APAC). He believes his accountancy training in CPA Australia was a good foundation for his success. “My current role involves budgeting, forecasting, performance tracking, change implementation, and strategic measures to add value to the group,” says Chan, who has more than 25 years’ experience with multinationals including Deloitte, Hutchison Whampoa and Royal Dutch Shell. “I am seeing revolutionary changes in all industries. With advances in technology such as 3-D printing and virtual simulation, new products and models are coming in at a much faster pace. That means the vagaries in the business can be greater, making it necessary for CFOs to monitor business performance more closely. I see the role of CFOs expanding rapidly as they make greater impact on business decision.”

“Any hint of a shortfall in sales or profitability requires decisive action to bridge the gap. Seen strategically, that could entail an increase in promotional spending or a reduction in overheads. Any such analysis must also take due note of the underlying shift in direct retail costs and revenue streams, and how best to improve margins and achieve economies of scale,” says Chan. “In today’s ‘disruptive’ economy, traditional industries have to evolve,” Chan says. “With Ivan Au FCPA (Aust.) the rise of e-commerce and new online and offline models, a CFO must be able to provide strategic insights on financial restructuring and M&As, plus creative ideas on the introduction of different business models. Overall, resources must be redeployed to tasks which are less transactional and more analytical and strategic.”

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