[INSERT Manager’s name]
I'd like to attend CPA Australia’s premier professional development event, CPA Congress on [INSERT dates required] in [INSERT location].
My attendance will allow me to understand what is at the forefront of the finance and accounting profession as every year Congress content is curated on the changing needs of finance and accounting professionals and teams. This year, CPA Congress will focus on how I can prepare myself with the skills and knowledge to leverage the opportunities afforded by automation, digitisation, visualisation and becoming customer centric. I'll be able to choose from a variety of sessions to tailor my schedule – from data analytics and visualisation, to storytelling and business communication – to obtain the information and practical examples we need to meet and even exceed our business objectives.
The sessions are filled with practical tips to assist my efficiency and productivity. My main objective is to return from CPA Congress with new ideas and business insights that will benefit our team.
<insert based on session selection – examples below>
• how to best translate dense numbers into business context stories for non-finance teams
• the practical application of artificial intelligence, blockchain, machine learning and automation and why it’s relevant to us
• how finance teams can best place themselves in a customer centric organisation and how we can contribute to the success of a customer-centric strategy
• how my ability to think critically, creatively and act with empathy as a team member will add value and contribute in our competitive environment.
The cost for me to attend this event is $ [INSERT cost of package required], which includes invaluable networking opportunities, [INSERT OTHER BENEFITS RELEVANT TO YOU AND YOUR ORGANISATION].
I appreciate your consideration.