How to effectively measure innovation in your business

Finance leaders are helping to steer organisations through macro shocks like interest rates rises, the introduction of artificial intelligence (AI) and the energy crisis. In this climate, pulling back on innovation spending can feel like the safe call.

In many ways, the opposite is true. Innovation is a pathway to growth that helps organisations thrive in periods of uncertainty, according to McKinsey research.

Black-and-white portrait of a person with short hair and a neatly trimmed beard, wearing a dark blazer over a light collared shirt. The person is seated at an angle and facing the camera against a plain light background, with a circular lapel pin visible on the blazer.

However, it should not fall into “innovation theatre” where activity is mistaken for outcomes. Innovation needs to be aligned with strategic organisational goals.

Listen to the full episode.

Click to read the article.

INTHEBLACK Out Loud is presented by CPA Australia.

Loving this podcast? You can listen to more INTHEBLACK Out Loud episodes and other CPA Australia podcasts on YouTube.

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance, and accounting:

• With Interest
• INTHEBLACK
• Excel Tips
• INTHEBLACK Out Loud

Search for them in your podcast platform.

You can email the podcast team at [email protected]