Market evaluation

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Disaster recovery toolkit

EVALUATING YOUR MARKET FOLLOWING A DISASTER

Following a disaster, particularly one that affects not just your own business but your customers, suppliers and the broader community, many things can change. For example, tourists may stay away from your area, your main suppliers may have been impacted or, due to the delay in getting your business back up and running, some of your customers may have found new suppliers. Conversely, there may be new opportunities for your business as a result of the disaster.

Evaluating how your market is operating post disaster will help you determine what products or services you should be offering upon reopening, or whether your business model will be successful in the new environment after a disaster.

Market evaluation checklist (PDF, see page 14)