Do start-ups innovate better than corporates? Yes – they do. Why do so few corporates have a strategy for external innovation to harness disruption? What brands are doing this well around the world? What's the solution and how can we create a process so that both sides achieve amazing commercial outcomes? Karen Lawson, CPA Congress 2017 keynote speaker and CEO of Slingshot and Coventured dares to show you how.
03:40 – understanding the importance of external innovation
04:08 – harnessing disruption from outside of the organisation including technologies, ideas and solutions
05:06 – understanding the difference between an accelerator and a corporate accelerator
06:09 – facilitating the exchange between a startup and a corporate business
08:05 – the methodology to innovating a being a leader