CPA AUSTRALIA
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The triangle of influence


In this episode we hear from motivational speaker, author and mind coach, Anthony Bonnici, who helps us take the complexity and fear out of influence.

Dale Carnegie wrote How to Win Friends & Influence People in 1936. A lot has changed in the 80 years since that book was written, but people still need to influence others. We need to sell things. We need to persuade people. We need to get our point across. Anthony was sick of people thinking that influence skills were a “soft” skill. Tired of people associating some out-of-date, “used car salesman” association of influence and persuasion as tacky or subversive. Frustrated by witnessing intelligent people fall flat on their face when they attempted to get their point across. This episode will provide insights, knowledge and skills to influence broadly, authentically and purposefully.



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