Date issued: 28 August 2013

Ahead of the federal election on 7 September, a poll of more than 1000 CPA Australia members shows two thirds of respondents rate the Coalition’s policies as more beneficial to business.

The poll, conducted online over six days from August 14-20, asked CPA Australia members to nominate which party they believed would most benefit their business, based on the understanding they had at that time about each party’s policies.

On a ratio of more than two to one, the Coalition was nominated most favourable (65.02%), over the ALP (17.71%). The Greens received just 2 per cent (2.31%) of the final vote while independents and others accounted for just over 3 per cent of the vote.

The opinion that the Coalition’s policies are best for their business is strongest amongst respondents from accounting practices (73.4%), large businesses (68.1%) and small and medium-sized enterprises (67.9%).

However, CPA Australia chief executive, Alex Malley, said the biggest surprise was the high ‘don’t know’ response rate, with around 12% of respondents unable to nominate any party.

“While the Coalition polled strongly among members across small, medium and large businesses, the very high ‘don’t know’ response rate shows that for many of our members the political parties have thus far failed to sell a clear and compelling vision for the nation, particularly as it relates to business.

“While the poll shows the Coalition’s business policies resonating strongly, there is a sizeable portion of the business community yet to make up their minds ahead of election day.

“With just 10 days to go our political leaders have work to do to really sell a coherent vision for the betterment of households, business and Australia’s international competitiveness - now and into the future.”

Other key findings of the poll included:

  • Male respondents were significantly more likely to say that the Coalition’s policies had the most beneficial policies for their business (69.2 per cent compared to 53.7 per cent).
  • Females were also more likely to not know which party had the best policies for their business (19.3 per cent compared to 9 per cent).Those aged over 40 were more likely to think the Coalition had better policies for their business.
  • Support for the ALP’s policies was strongest among respondents working for government (30.2 per cent) and in education (28.6 per cent).
  • The opinion that the Coalition’s policies are best for their business is strongest amongst respondents from accounting practices (73.4 per cent), large businesses (68.1 per cent) and small and medium-sized enterprises (67.9 per cent).

Media contact: Stuart Dignam, 03 9606 9771

Results table: “With the understanding you have about each party’s policies, which party do you think will most benefit your business?”