Serena is an inspiration to millions of people globally. With an incredible tennis career, 23 Grand Slam wins, a GOAT status and the highest-earning female athlete, Serena symbolises the best of tennis and more. In this exclusive conversation at CPA Australia Congress 2022, Serena shares the highs and lows of life and her tennis career, her desire to transcend the sport, and her evolution to becoming a global entrepreneur. Serena invites us into her world, her winning mindset, the values and principles that have shaped her over the years, and her passion for empowering the next generation.