Marco Bertini

Businesses across sectors are under unprecedented pressure to aid society and our environment, all the while battling inflation and relentless commoditization. One solution to this puzzle is to rethink how your company earns from customers, shifting from selling “stuff” to delivering—and profiting from—desired outcomes. This talk explains the opportunity and its potential to attract and retain customers, differentiate from competitors, motivate employees, and improve your social and environmental footprint.

Professor of Marketing, ESADE Business School