Knowledge and thought leadership

Content Summary

INTHEBLACK digital magazine

INTHEBLACK continued its digital evolution throughout the year, delivering readers a rich and interactive experience. We expanded our content to feature more engaging resources, like embedded videos, member interviews, animations, webinars, audiocasts, library articles and more.

This year we released three special editions of INTHEBLACK. These were developed following the success of our 2020 Mental Health and Wellbeing special edition, which won a Mumbrella Publish Award in September this year.

In The Black magazine cover January 2021
2021 Jumpstart special edition
How to prepare for the pandemic recovery, including the growing importance practical hands-on advice, new skills and light-hearted holiday reading.
In The Black magazine cover August 2021
INPRACTICE special edition
An overview of the CPA Australia Best Practice Program, how to future-proof your practice, keep your clients’ data secure in the cloud, and more.
In The Black magazine cover October 2021
Mental Health & Resilience special edition
How to lead in uncertain times, maintain work-life balance when working from home, build self-care strategies into a busy routine, and more.
In The Black magazine cover November 2021
November 2021
Our monthly INTHEBLACK digital magazine brings you quality content in an interactive and sustainable format you can enjoy on a PC, tablet or mobile
Colleagues-in-conversation

Podcast mini-series

We launched two innovative podcast mini-series in 2021 – Tax Time and COVID Chat for Business. Both feature 15-minute episodes with short, easily digestible information on important themes, all told from a business and accounting perspective. Past topics include the ATO’s focus on work-related expenses, cryptocurrency, property, and more.

We’ve had 15,000 downloads so far and look forward to expanding these topics in 2022.
Leader Shift

CPA Virtual Congress

This year’s CPA Virtual Congress was our biggest one yet, with 12,000 attendees from 40 different countries. Guided by the “Leadershift” theme, more than 50 world-class speakers and industry experts discussed how we need to change our way of thinking to ensure businesses and finance can recover, grow and succeed into the future. Delegates scored the event 4.5/5 for overall satisfaction, and each attendee watched an average of 10 sessions, with some live sessions attracting up to 5600 simultaneous viewers.

Popular sessions included:

  • Shift the dial on leadership” with Indra Nooyi, Former Chairman and CEO, PepsiCo
  • Digital transformation for the public sector” with Peter Alexander FCPA, Acting CEO, Australian Government’s Digital Transformation Agency
  • Global economic insights and principles” with Dr Justin Wolfers, Economist and Public Policy Professor, University of Michigan
  • Risk management in a changing world” with Dr John Lee FCPA, Country CEO and Chief Executive Officer, Maybank Singapore
  • “Fireside chat with the Hon. Julia Gillard AC”, 27th Prime Minister of Australia.

What attendees have to say:

"The speakers [were] outstanding and whilst I was extremely impressed with CPA Congress 2020, I think CPA Congress 2021 went to a new level again."

"[It's] so much better value for money being given access to all sessions. You don't miss a thing!"

We look forward to welcoming you back for next year's CPA Virtual Congress from 19–21 October 2022.

Virtual conference hall

Public Practice Virtual Conference

This year’s Public Practice Virtual Conference was held in August, featuring eight live and 13 pre-recorded sessions. Specifically designed for those working in public practice, both in Australia and internationally, it shared a focus on professional development and practical learning opportunities. This coincided with the release of a special edition of INPRACTICE, brought to you by INTHEBLACK.

Event delegates had access to a renowned line-up of speakers, headlined by actor and comedian John Cleese, who spoke about creativity in business. Another highlight was a panel discussion with CPA Australia members from around the globe on how to position accounting firms for growth. More than 800 attendees joined the event, which achieved an average satisfaction rating of 4.5/5*.

What attendees have to say

“Access to amazing speakers that I otherwise would not have the opportunity to hear speak, offering their wisdom and experience on a much greater scale and scope than I would generally learn from presenters.”

“Some of the speakers presented facts and data relevant to not only accounting applications, also how to apply to real world situations and events unfolding at the moment (e.g. climate awareness, awareness of less developed nations).”

 

*Feedback from post-event survey