CPA Australia audiocast   Strategic specialisation

Strategic specialisation

In the past, being a jack of all trades may have been a strong selling point, but public practitioners now agree that with greater expectations of accountants, specialisation is a stronger strategy for ensuring business success.

Easy access to technology means more opportunities to outsource non-core, labour-intensive tasks and focus on what is needed to specialise successfully.

In this audio article, three public practitioners describe how they became specialists in their field and how specialisation has helped their clients and their businesses. Listen now.