CPA Australia audiocast    Big data to the rescue

Big data to the rescue

In the past, economists and analysts have had mixed results when using big data to map out a post-crisis future. In the current scenario, however, economists believe there is greater chance of success, given the access to faster, better and more accurate data than ever before.

The current pandemic has provided new insights into how big data can be used in the fight against the spread of disease. It has also driven a big structural shift in how organisations work and how consumers behave, and big data is expected to play a role in helping organisations and economies predict the world’s new normal.

This audio article explores how organisations and economies have been using data and what opportunities lie ahead for making the most of big data in decision-making. Listen to the article.