CPA Program Enrolments
CPA Australia has invested significantly in technology to improve the enrolment experience for Associate members. The priority is to eliminate outages and minimise delays for members.
The November enrolment period saw no outages. Overall, members reported a quick and seamless enrolment experience. There were close to 5000 successful enrolments on day one and the average enrolment time per unit was just 30 seconds. The project was delivered on time and to budget.
A renewed focus on content to reflect member interests has resulted in an increase of 100,000 visits to INTHEBLACK.com in December 2018 compared to December 2017.
This focus has continued through 2019 with more stories featuring CPA Australia members
- 177 to end of September
Most popular topics
Most popular articles
- How much Super do you need – 52,000 page views
- The fear of rejection at work
- Outrageous tax claims
10,000 subscribers opt-in to intheblack email.
- 36% increase in traffic to the intheblack.com from external sites.
- 2,020 audio articles downloaded since launch in June
Event management system
A new event management system provides a streamlined process for members booking to attend events. The self-serve system enables members to register for events, provide payment, change sessions, and cancel and arrange a refund.
New Learning and Development offers released in May:
- Harvard Manage Mentor ‘Crisis Management’ and the
- Tax Banter ‘Stimulus Package Update’ webinar
The website is a critical touchpoint for members. We are working to deliver a new website that will provide a more personalised experience for users.
A strategy has been developed with input from a range of stakeholders, including member groups. A user-led approach prioritises the voice of the member and enables advanced functionality with personalised portals for different types of users.
We are currently in market for a partner for the build and implementation phase of the website.