ATTRACT AND DEVELOP THE NEXT GENERATION OF CPAS

To support this goal, there are five initiatives. Explore CPA Australia's progress on each of these below.  

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10.00am - 10.05am
5.1 REVIEW AND UPDATE CPA PROGRAM
Guided Learning Support

CPA Australia has partnered with KnowledgeEquity to deliver a complimentary suite of guided learning resources for Semester 2 2019, including webinars, quizzes, video tutorials and study notes.

These are available in:

  • Ethics and Governance
  • Strategic Management Accounting
  • Financial Reporting
  • Global Strategy and Leadership
  • Advanced Audit and Assurance
  • Contemporary Business Issues
  • Financial Risk Management
  • Australia Taxation
  • Australia Taxation – Advanced.

The results from semester 2, 2019 and semester 1, 2020 showed that candidates who actively engaged with the Knowledge Equity Guided Learning resources achieved:

  • a higher average pass rate;
  • increased average score;
  • lower fail rate;
  • greater proportion of Credit, Distinction and High Distinction marks; than students who did not engage with the study support materials. The results were consistent across all subjects.

Digital education platform – Quitch

Quitch – a digital app incorporating gaming technology piloted in 2019.

Pilot ceased in semester 2, 2020 due to the expansion of KnowledgEquity’s Guided Learning materials and the increased take-up of these resources by students.

10.00am - 10.05am
5.2 IMPROVE POLICIES TO SUPPORT STUDENTS

Study support for candidates in Semester 2, 2019 includes:

  • Knowledge Equity Guided Learning – available for all subjects except for Practice Management and the financial planning suite of electives 
  • Interactive eBook available for Contemporary Business Issues

Enrolments in Advance
Early enrolment is available for semester 1, 2020 - on Monday 28 October - in the following subjects:

  • Ethics & Governance
  • Strategic Management Accounting
  • Global Strategy and Leadership 
  • Financial Reporting
  • Advanced Audit and Assurance
  • Contemporary Business Issues
  • Financial Risk Management 
  • Singapore Taxation 
  • Australia Taxation 
  • Australia Taxation – Advanced

The online study guide is also available immediately – from 28 October - (via MYOL) for: Contemporary Business Issues, Financial Risk Management, Strategic Management Accounting, Global Strategy and Leadership, Australia Taxation, Australia Taxation – Advanced.

Early enrolment and access to study materials provide students additional time to familiarise themselves with the content of the subject before semester 1, 2020. 

Further education initiatives to be announced in 2020.

Online Exams

With the closure of exam centres due to COVID-19, CPA Australia delivered online exams in semester 1, 2020 for ASA members studying the CPA program. 17,967 candidates completed their exam and no system downtime was recorded. Pass rates across all subjects were comparable to previous semesters.

10.00am - 10.05am
5.3 DEVELOP ENTRY AND CAREER PATHWAYS FOR STUDENTS STUDYING ABROAD
International student forum – Auckland

A forum for international accounting and finance students to learn about CPA Australia and the opportunities available when studying in New Zealand or other parts of the world.

10.00am - 10.05am
5.4 STRENGTHEN CONNECTIONS WITH EMPLOYERS AND UNIVERSITIES TO SUPPORT P…
Career pathways

We are working in several markets to bolster career pathways: 

Hong Kong
CPA Australia has collaborated with PwC on an internship program in which 30 high-achieving graduates from Australian universities were selected to join the PwC internship program and undertake the CPA Program at the same time. 

India
CPA Australia's first tuition provider in India was launched in Bangalore. Members can now access quality tuition for our CPA Program in India without travelling overseas. 

Malaysia
For the second consecutive year, CPA Australia has collaborated with KPMG Malaysia, co-organising the CPA-KPMG Case Competition 2018. The competition serves as a platform to discover high calibre individuals who can join KPMG and undertake the CPA Program at the same time. 

Shanghai
The Shanghai office supported the Go8 Australia-China Roundtable in partnership with Austrade. Guests from Go8 universities, Chinese employers and alumni from Australian universities discussed skills required by employers.

Beijing
CPA Australia and PricewaterhouseCoopers (PwC) hosted a forum on future career development that looked to foster communications between universities and enterprises, and to provide university students with an opportunity to connect with prestigious corporations.

Brand Ambassador program  

CPA Australia is developing a new Brand Ambassador program to promote peer-to-peer advocacy and new membership. It will include enhanced online resources to support ambassadors. A recruitment campaign is planned for Semester 1 2019.

10.00am - 10.05am
5.5 REVIEW MEMBERSHIP MODEL, LEVELS AND PRICING
Membership value

The Board reviews CPA Australia membership and program pricing every year – considering barriers to entry, flexibility, choice, competition and creating a sustainable future. For the third consecutive year, CPA Australia membership fees have remained at the same level.

Value is enhanced by the complimentary CPD offering that is included in the membership fee, and which allows members to meet their CPD requirement. The cost of the public Practice Certificate has not changed. Fees for associated membership and the CPA Program have been reviewed and will be set at levels to remain competitive in key markets.

We have local currency pricing in Hong Kong, Singapore, Malaysia, the UK and New Zealand.

Sectors

  • Accounting for COVID-19

    Gain exclusive insights from experiences and case stories on how finance teams and leaders are navigating the complexities of a COVID-19 impacted world.

  • Accounting for Sustainability

    Lead your teams through the risk and opportunities associated with delivering financial returns while successfully navigating a sustainable business, generating positive value for society and operating within environmental constraints.

  • Governance and Risk

    Understand emerging trends and current regulatory and risk management framework, equip yourself with tools to assess your business, develop a response strategy and position your organisation well into the future.

  • Innovation and Finance Transformation

    Keep abreast with the nimble innovation landscape, hear from global finance leaders on opportunities and challenges of business transformation and evolution.

  • Personal Development

    Identify and develop your talents, realise your full potential to become a coveted professional and a well-rounded individual.

  • Strategy and Change Leadership

    Develop agile finance leadership skills to drive strategic change and successfully manage high performance teams while fostering healthy workplace culture.

  • Trust, Ethics and Resilience

    Recognised as amongst the top-most desired traits of a high-performance leader, learn how to practice and ultimately weave these qualities in your team’s cultural fabric.