ATTRACT AND DEVELOP THE NEXT GENERATION OF CPAS

To support this goal, there are five initiatives. Explore CPA Australia's progress on each of these below.  

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10.00am - 10.05am
5.1 REVIEW AND UPDATE CPA PROGRAM
Guided Learning Support

CPA Australia has partnered with KnowledgeEquity to deliver a complimentary suite of guided learning resources for Semester 2 2019, including webinars, quizzes, video tutorials and study notes.

These are available in:

  • Ethics and Governance
  • Strategic Management Accounting
  • Financial Reporting
  • Global Strategy and Leadership
  • Advanced Audit and Assurance
  • Contemporary Business Issues
  • Financial Risk Management
  • Australia Taxation
  • Australia Taxation – Advanced.

Digital education platform – Quitch

Quitch, a digital app incorporating gaming technology and design elements, was piloted in Semester 1 2019 for students enrolled in Practice Management and Ethics and Governance.

  • More than 1980 students downloaded the app during the pilot
  • Students who downloaded the app scored higher, on average, than those who didn’t
  • Pilot extended to remaining core subjects: Financial Reporting, Strategic Management Accounting, and Global Strategy and Leadership

10.00am - 10.05am
5.2 IMPROVE POLICIES TO SUPPORT STUDENTS

Progress will be reported against this initiative during 2019. 

10.00am - 10.05am
5.3 DEVELOP ENTRY AND CAREER PATHWAYS FOR STUDENTS STUDYING ABROAD
International student forum – Auckland

A forum for international accounting and finance students to learn about CPA Australia and the opportunities available when studying in New Zealand or other parts of the world.

10.00am - 10.05am
5.4 STRENGTHEN CONNECTIONS WITH EMPLOYERS AND UNIVERSITIES TO SUPPORT P…
Career pathways

We are working in several markets to bolster career pathways: 

Hong Kong
CPA Australia has collaborated with PwC on an internship program in which 30 high-achieving graduates from Australian universities were selected to join the PwC internship program and undertake the CPA Program at the same time. 

India
CPA Australia's first tuition provider in India was launched in Bangalore. Members can now access quality tuition for our CPA Program in India without travelling overseas. 

Malaysia
For the second consecutive year, CPA Australia has collaborated with KPMG Malaysia, co-organising the CPA-KPMG Case Competition 2018. The competition serves as a platform to discover high calibre individuals who can join KPMG and undertake the CPA Program at the same time. 

Shanghai
The Shanghai office supported the Go8 Australia-China Roundtable in partnership with Austrade. Guests from Go8 universities, Chinese employers and alumni from Australian universities discussed skills required by employers.

Beijing
CPA Australia and PricewaterhouseCoopers (PwC) hosted a forum on future career development that looked to foster communications between universities and enterprises, and to provide university students with an opportunity to connect with prestigious corporations.

Brand Ambassador program  

CPA Australia is developing a new Brand Ambassador program to promote peer-to-peer advocacy and new membership. It will include enhanced online resources to support ambassadors. A recruitment campaign is planned for Semester 1 2019.

10.00am - 10.05am
5.5 REVIEW MEMBERSHIP MODEL, LEVELS AND PRICING
Membership value

The Board reviews CPA Australia membership and program pricing every year – considering barriers to entry, flexibility, choice, competition and creating a sustainable future. For the third consecutive year, CPA Australia membership fees have remained at the same level.

Value is enhanced in 2019 by the complimentary CPD offering that is included in the membership fee, and which allows members to meet their CPD requirement. The cost of the public Practice Certificate has not changed. Fees for associated membership and the CPA Program have been reviewed and will be set at levels to remain competitive in key markets.

For the first time, we have local currency pricing in Hong Kong, Singapore, Malaysia, the UK and New Zealand.

Sectors

  • Economy, regulation and business

  • Finance fundamentals

    Enhance your core accounting and finance skills in the areas of tax, audit and assurance, compliance, financial planning, analysis and reporting.

  • Operational transformation

    Find out how to transform your business using improved processes and management skills, the latest technologies and shared services.

  • Personal development

    Refine your skills and become a highly productive, effective and well-rounded individual.

  • Sector in focus

    Hear the latest trends and opportunities specific to your sector, including corporate, SME, not for profit and public sector.

  • Strategy and leadership

    Become an outstanding finance leader by enhancing the power of innovation, successfully managing change and driving a high-performance culture.

  • Trends and business impacts

    Understand shifts in the domestic and global economy, the regulatory environment, the latest fraudulent activities, and consumer and competitive markets to build risk mitigation strategies.