Key performance indicators
CPA Australia has developed a set of targets to measure performance against each of the strategic goals, as well as a group target that measures financial performance.
The Board has approved the following targets for 2019. The metrics are informed by member engagement and brand perception research, the results of which will be published in the CPA Australia Integrated Report 2018.
|Protect, promote and enhance the integrity of the designation
All member satisfaction
|Lead the future of the accounting profession
|Thought leadership overall: business, accounting and finance
|Provide members with personalised and engaging experiences
|Member satisfaction with contact: calls, emails, et cetera
|Provide relevant learning and development content, resources and tools
|Value for money CPD
|Attract and develop the next generation of CPAs
|Number of Associate members advancing to CPA status annually
|Impact policy globally and be active in community advocacy
|Policy and advocacy member rating overall
|Group: Financial performance
|Sustainable annual financial performance
as determined by the Board: budget before tax, FX, mark to market
The figures represented by a score are measured through member research in which members are asked to assess their overall view of CPA Australia’s performance over the last 12 months on a scale of 0-10, where 0 is dissatisfied and 10 is extremely satisfied.