To support this goal, there are four initiatives. View CPA Australia's progress on each of these below.
The 2019 acquisition campaign highlights the benefits of being a CPA to prospective members. It rolled-out from November 2018 across multiple channels, including TV, print, digital and social media and public displays, and is supported by career events taking place at university campuses across Australia and New Zealand
CPA Australia is enhancing the relationship with Qantas to include digital and electronic advertising in business lounges and in-flight video, which will include video interviews with CPAs. CPA Australia podcasts will be available on Qantas Inflight Entertainment.
CPA Australia ran a public practice campaign from 30 April – 23 June across TV, radio, digital, regional press and local cinema. The campaign focused on the broad range of services that CPAs offer and aimed to increase the number of people who contact public practitioners for professional services.
An independent third-party whistleblowing program has been implemented, and after an internal audit review, CPA Australia is moving to a fully outsourced internal function.
The mutual recognition agreement (MRA) with the National Association of State Boards of Accountancy (NASBA), American Institute of CPAs (AICPA) and U.S. International Qualifications Appraisal Board (IQAB) gives eligible CPA Australia members the opportunity to practice in the US. We are also talking to AICPA about expanding the agreement beyond citizens and legal residents of Australia and New Zealand.
MRAs with professional bodies around the world remains a focus of the Business Development team.
Between August and November 2018, CPA Australia signed collaboration, recognition and pathway agreements with nine professional accounting organisations in Asia.
1. Philippines Institute of Certified Public Accountants – Mutual Pathway Agreement 2. Taxation Institute of Hong Kong – Memorandum of Understanding - Renewal 3. Chinese Institute of Certified Public Accountants – Memorandum of Cooperation 4. Australian Trade Commission – Shenzhen - Memorandum of Cooperation 5. RCCPA – Taiwan – Mutual Pathway Agreement - Renewal 6. Nexia Trans-Asia - Memorandum of Understanding 7. Institute of Chartered Accountants of Sri Lanka – Mutual Recognition Agreement 8. Institute of Certified Management Accountants of Sri Lanka - Mutual Pathway Agreement 9. Institute of Chartered Accountants of Bangladesh – Mutual Pathway Agreement
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