The new strategy builds on the progress we have made with our previous strategy (2018-2022) and positions CPA Australia to push the boundaries and help shape the future of the global accounting profession through education and advocacy.
Co-designed with members and employees
As with the previous strategy, the new strategy has been co-designed in close collaboration with members, with the needs of members as the guiding principle in setting CPA Australia’s goals and priorities.
Members provided input through all stages of the process, including participating in a series of co-design focus groups and interactive workshops. There was extensive consultation with the Council of Presidents, Divisional Councils, and employees over more than six months as we developed the strategy.
We are grateful to the many members who took part and shared their insights.
The strategy incorporates this valuable input and reflects the evolving professional environment in which we operate. It equips CPA Australia to tackle the major issues shaping the profession with initiatives to stimulate tertiary study of accounting and finance, attract new members from related fields, and empower members to adapt to new technologies and develop interdisciplinary skills.
See how the new strategy was developed, including the co-design process and timeline.
External factors influencing the next strategy
Our strategy is evolving in response to global trends.
|More students are studying finance over accounting
|Tech automation of accounting tasks driving more strategic accounting
|A changing skills economy and lifelong learning needs
|Member organisations looking to diversify and grow
|Innovative and multidisciplinary offerings to attract students to the accounting profession
|Accounting education that provides business advisory, technology and soft skills
|Personalised, customisable Professional Development that keeps pace with trends acting on members and members’ employers
|Attracting professionals from other disciplines without compromising the essence of the designation
Enabled through high quality interdisciplinary offerings, members will:
- Be differentiated by having more contemporary skills than those of other designations.
- Benefit from tailored career development and guidance to progress in their careers more quickly.
- Be sought after by employers, increasing demand for the CPA designation.
Definition for interdisciplinary skills
The profession is changing with an increasing focus on interdisciplinary skills. The knowledge and skills that can be transferred or applied to varied disciplines and professions in addition to accounting and finance can be referred to as interdisciplinary skills. CPA Australia’s Capability Framework will surface the interdisciplinary skills where CPA Australia will support its members to build capability to accelerate their career success.
Examples of interdisciplinary skills include Risk Management, Strategic Thinking, Data and Digital, Sustainability, Collaboration and Stakeholder Engagement, Leading Innovation and Change.
The importance of human centred skills will continue to increase as accounting and finance professionals broadened their career experiences and pathways.