This article highlights the distinction between leadership and management, and provides some key principles in leading a business. The importance of having a vision and communicating this effectively is stressed. The key point is the need for persistence: 'nothing in the world can take the place of persistence'.
CEOs and CFOs need to work closely together. It is important to look at the respective roles for an effective team. David Moffat, former CFO of Telstra, provides insights into the leadership roles of CEOs and CFOs, and expands on his view that leadership for a CFO is reflected by the questions (s)he asks.
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