Super loved by media

CPA Australia's superannuation awareness campaign gained extensive media coverage. President Alex Malley did a number of radio interviews where he spoke of the YouTube video Super love and how it was aimed at Generation Y. Metropolitan and regional print media covered the YouTube angle as well. There was also extensive coverage in major print, regional, suburban and online media of the Superannuation: the right balance report. Superannuation policy adviser Michael Davison was interviewed live on the Sky News service.

Superannuation

CPA Australia jointly submitted a letter to the editor that was published in The Australian financial review in response to an earlier article on self-managed super funds (SMSFs). Policy adviser Michael Davison was interviewed on the same issue by online publication Smartcompany. Online publication Investor Daily ran a story on the new competency requirements for auditors of SMSFs announced by the three accounting bodies.

Accounting's future

President Alex Malley was interviewed by reporters from the Adelaide advertiser and Launceston examiner. He spoke to them about accounting as a career, the skills shortage and the profession's key role in meeting global challenges, including climate change and the current turbulence in world markets.

Accounting for climate change

Policy advisers Mark Shying and Gavan Ord were interviewed by Risk management magazine for an article on reporting standards for greenhouse emissions.

Hong Kong recruitment focus

Hong Kong China division deputy president Richard Ho was interviewed by Recruitment magazine on the demand for accountants. The article also mentioned the HKCD career market day. HKCD immediate past president Derek Lai wrote a column in the same publication on his role as an administrator. The Jiu Jik publication also covered the HKCD career market day.

Getting with the program

CPA Australia is working with the Queensland Treasury to offer a training program developed specifically for the Queensland government.

This follows the success of the 'Budget and financial essentials' for Australian Government training program, launched in 2007 and co-branded with the newly named Department of Finance and Deregulation.

'Budget and financial essentials for the Queensland Government' is the first state-based program to be presented by CPA Australia.

'The objective for this new Queensland state-based program is the same as that of the federal program: increasing staff knowledge and awareness of financial management practices,'  says Justin Naylor, CPA Australia's public sector director.

'This comprehensive new workshop will be delivered with a highly practical approach. It will greatly assist attendees to understand Queensland legislative and financial management frameworks, with a focus on linkages between the policies, budgets and reporting.

'This will enable staff in Queensland public sector agencies, whether they are new graduates or experienced managers with financial responsibility, to contribute with more confidence and operate more effectively within the legislative requirements,' says Naylor.

For further information email anthea.somas@cpaaustralia.com.au.

Reference: April 2008, volume 78:03