Pre-Budget submission
CPA Australia hit the ground running in the new year, presenting the new federal government with its pre-Budget submission and conducting media interviews. Policy and research director Paul Drum was on Sydney radio station 2SM for 11 minutes talking about the various issues raised in the submission, including climate change and the skills shortage.
Super gets some love
CPA Australia's four-and-a-half minute YouTube flick Super love caught the attention of marketing magazine B&T, which reported that the video is an exercise in experimental marketing. The avant-garde video, which links the seemingly unrelated subjects of unrequited love and superannuation, has elicited quite a response.
Corporate governance
The South China Morning Post online featured a podcast of deputy president Richard Petty speaking about corporate governance. The print version carried a pointer to the podcast.
Hot jobs
Brisbane's Courier Mail interviewed two young CPAs for an article based on a jobs and employment survey by a major employment agency. The survey lists tax accounting at number two among the 'Hottest jobs for 2008'. Both accountants interviewed are employed in Queensland division past-president Rob McAdam's firm.
Hong Kong career day
The Hong Kong China division Career market day attracted positive media coverage, with The Standard and Career Times quoting spokesman Richard Ho and various employers participating in the event.
Making up the accountant shortfall
CPA Australia president Alex Malley was quoted in The Australian Financial Review in a story on ways to address the dearth of accountants. He said the shortage is in some ways attributable to the profession's 'skills-breadth'. Accountants' business skills, he says, meant they were often promoted to management, leaving a gap in accounting departments. The article also mentioned the career transition program for migrants run jointly by CPA Australia and the Victorian Government.
Ethics count
This year's winner of the CPA Australia ethics essay competition received coverage in his local Sydney papers. Jeffery Dummett, a commerce / law student at the University of New South Wales, won with an essay titled 'Accounting ethics and globalisation'. CPA Australia President Alex Malley, one of the award judges, said he was impressed with how many students considered problems laterally. The story was covered by the Parramatta Advertiser and the Hills News.
Reference: March 2008, volume 78:02, p. 14
