CPA Australia actively promotes the CPA brand, and the brand values of professionalism, leadership, integrity and progressiveness, as part of a long term branding strategy.

According to Advertising and CPA Designation Research Study 2005 - a research report conducted by Worthington Di Marzio - there has been unprecedented levels of brand recognition.

Total business awareness reached 97 per cent recognition, up from 93 per cent in 2004.

The spontaneous awareness levels leapt from 58 to 72 per cent - double that of our nearest competitor - which means almost three-quarters of the business community can immediately identify with the CPA designation.

Awareness amongst the general public also increased, to 86 per cent from 82 per cent last year, showing that CPA Australia is well recognised across the community.

CPA Australia continues to work on a number of fronts not only to generate awareness of the designation, and position the organisation as a credible and leading organisation, but also to ensure that the business employment market is well informed about CPAs, and to create further demand and career opportunities.