CPAs in high-profile organisations are the faces of the latest phase of CPA Australias television campaign.
The campaign features aspirational CPAs in some of the worlds most well known and successful companies. The series of advertisements focuses on each CPAs significant value and contribution in achieving positive outcomes for their organisations.
'Having a CPA onboard is a powerful asset in business,' says marketing director Ian Mayer. 'There are over 100,000 members already out there in all levels and sectors, each one of them contributing to business success every day.'
'CPAs are involved, results-driven professionals. They move beyond just thinking about solutions to delivering real results,' he says.
Organisations shown in this years series include BHP Billiton, Deloitte, Hewlett-Packard, Newcrest Mining, Westfield, and the Department of Foreign Affairs and Trade.
The commercials close with the CPA Australia logo and a new brand positioning line We Mean Business.
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http://www.cpaaustralia.com.au/cps/rde/xchg/cpa/hs.xsl/1044_11502_ENA_HTML.htm
