As a topic, superannuation doesn't fare well on YouTube. Search under 'superannuation' and you'll find 72 videos.
Many show fewer than 100 hits and no comments at all. Others have attracted hits in the triple digits but scathing comments. A 1996 New Zealand TV commercial starring former Dr Who actor Tom Baker has achieved the highest number of hits (over 12,000). It was posted a year ago.
In two weeks, our quirky, 'Super love' video has reached second place with around 7500 hits and 26 favourable comments.
OK, we're not breathing down the neck of 'Dolphins play bubble rings' at 1.3 million hits, but we only have a goldfish and our topic is super!
Progress to date on our awareness campaign (over and above YouTube) includes:
- over 2,000 visits to the 'Learn to love your super' section of CPA Australia's web site with one in two people clicking through to the video
- very supportive comments from members on the president's blog
- Favourable TV, radio and print exposure including a six-minute interview with policy adviser Michael Davison on Sky Business News; a nine-minute interview with CPA Australia president Alex Malley on ABC regional radio in WA. We've also attracted coverage from the UK (via The Accountant magazines and Global pensions web site) and Australian advertising and marketing publications such as B&T and Adbrief.
- support from the Australian super industry the Australian Superannuation Funds Association has posted a link to our video from its website home page and individual funds are following suit
Have you seen it? Have you sent the links to friends, family and colleagues? Visit YouTube and keep those hits coming. Or suggest people go to YouTube and search under 'CPA super love'.
We know many of you work in companies which block access to YouTube. That's no reason to miss out you can watch it on our web site.
As Alex Malley wrote in an opinion piece for the BusinessSpectator website, 'Wading into the new world of social media and Gen Y taste is not like advertising or traditional media messaging.
'You can't control the agenda. You can only offer an idea and open yourself up to comments. It's a lot like financial risk-reward equations.
'Should we take the plunge? Or risk being left high and dry on the beach?'
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