CPA Australia has gone on YouTube with a funny-but-serious video that's part of a campaign to encourage Australians to think differently about super. It's on our web site too. The message is simple: Learn to love your super.
We're serious about the importance of super and we're serious about trying new communication approaches. That's why we've taken this very different approach for our organisation and for superannuation.
Have a look. We think you'll be surprised. Send the links to your friends, children, clients, anyone you think will be interested. Help spread the message.
We encourage you to back this campaign because it's very much in the public interest. We've been at the forefront of the policy debate on superannuation for many years and recently commissioned the National Centre for Social and Economic Modelling (NATSEM) at the University of Canberra to evaluate the impact of Australia's simplified superannuation changes from 1 July 2007. The resulting Super the right balance? report, to be released later in February, is the third in an influential series.
This time, besides communicating the results of our research to policy makers and the finance and business world, we are reaching out directly to the general public, and especially to the toughest age group of all for super Gen Y.
Government and industry research shows that Gen Y is just not hearing or heeding the message about the co-contribution and other recently introduced beneficial super changes. They are not paying as much attention to the traditional media as to social media and word of mouth.
But the need to connect goes wider than Gen Y. There's no shortage of super information and advice out there, but we believe no one was going right to the heart of the matter that super is actually an emotional issue. You need to care about the person you'll become and the lifestyle you'll lead in the future, then engage with your super in a long-term sense.
Attitudes to super are age-related. So we've customised information for three different age groups (Gen Y, Gen X and baby boomers) via separate web information materials and media approaches for each.
Right now, we want to attract as many viewers to our video as we possibly can. Please do your best to spread the links below.
Further information
