Growing client services

This recording provides some guidance for CPA Australia members on how to grow client services and how having an evolving product and service mix can meet client needs.

The recording provides guidance on how to add value to clients through understanding a client’s unique selling proposition, through marketing and through business funding options.

Presented by Noel Scully CPA, Director and Mark Griffiths, Principal of nem Australasia, which partners with CPA Australia in the provision of business development guidance for CPA Australia members in public practice.

Recorded at CPA Australia’s head office in August 2011.

^{nem Australasia is the owner of all intellectual property associated with this recording and has granted a licence to CPA Australia to use this intellectual property with members.}