'A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.' EU ‘Lisbon Strategy’ (2000)
'. . . behaviour that involves voluntarily sacrificing profits, either by incurring additional costs in the course of the company’s production processes, or by making transfers to non-shareholder groups out of the surplus thereby generated, in the belief that such behaviour will have consequences superior to those flowing from a policy of pure profit maximisation.' J E Parkinson (1993)
'. . . the growing perception among enterprises that sustainable business success and shareholder value cannot be achieved solely through maximising short-term profits, but instead through market-oriented yet responsible behaviour.' EU communiqué (2002)
CPA Australia's 2010 Sustainability Report is our third independently assured and GRI checked sustainability report. The report describes our activities in the areas of thought leadership; carbon emissions; human resources; governance and community involvement and should be read in conjunction with the annual report.
