Advertising campaign promoting the value of CPAs to business through the individual stories of members aired throughout Australia and South-East Asia.
CPA Australia’s role in the Henry Tax Review, the Cooper Review, the Future of Financial Advice forums and the Australian federal election was sought and acted upon by government.
A new online series evoTV's The Bottom Line was produced on evoTV, building awareness of CPA Australia among business leaders and the wider community.
A new university competition, ‘The CPA Australia Big Break’, was delivered throughout Australian universities, building loyalty to CPA Australia among students, their families and academics.
The Recognised Employer Program was launched, making it easier for employers to partner with CPA Australia to develop their staff.
Provided CPA Program and entry pathways that are globally competitive
Foundation level examinations were held for the first time, attracting a new audience to the accounting profession.
The revised CPA Program delivered a 77 per cent satisfaction rating from candidates in its first year.
Mutual recognition arrangements were renewed with the Institute of Certified Public Accountants of Singapore (ICPAS) and with the Hong Kong Institute of Certified Public Accountants (HKICPA), increasing CPA Australia’s international reach.
Developed organisation capability
A record volume of member enquiries, services and transactions was provided while delivering a surplus of $11.8 million (before tax) and maintaining a strong financial position.
A new organisation structure was implemented to position CPA Australia for the future. The first stage of CPA Australia’s core business system upgrade program was delivered, with the core financial management system being upgraded during the year. Significant work on other core business processes and systems was also undertaken in preparation for large scale upgrades in 2011–12.
Provided members with ready access to knowledge that enhances their career
CPA Congress was transformed into a global, as well as virtual, event expanding the opportunity for members to network and to experience high-calibre speakers from around the world.
An award-winning new website was launched, increasing members’ access to on-demand information.
Business Outlook and CFO Advance programs were launched to further support members who are in senior roles.
CPA Australia’s online career guidance system was used extensively by members, allowing them to tailor their personal and professional development to their career aspirations.
New online member practice communities were launched, providing members with the ability to share with their fellow members information, experience and views on a range of topic areas in real-time
